Associate Professor Ying Jiang is the new Director of the Confucius Institute at UWA

Associate Professor Ying Jiang is the new Australian Director of the Confucius Institute at UWA

The Confucius Institute at UWA warmly welcomes our new Australian Director, Associate Professor Ying Jiang.

Ying Jiang grew up in China and studied and worked in Switzerland, Scotland and England before she came to Adelaide to pursue a doctoral degree in 2006. In 2008, Ying was selected as one of the 100 outstanding young Chinese leaders in the world by the Hong Kong Dragon Foundation. Ying’s research interests and publications mainly include cyber-nationalism, cross-cultural communication, social media and public relations. Ying’s 2012 book Cyber-nationalism in China has been sold and downloaded more than 50,000 times. One of Ying’s recent articles “‘Reversed agenda-setting effects’ in China: Case studies of Weibo trending topics”, published by the Journal of International Communications, has become one of the most read articles on Taylor & Francis online. Ying is also the Director of an Australian philanthropic organisation Virtue Australia Foundation, which facilitates innovative research and the commercialisation of research outcomes. In addition, she is a research member of the Soft Power Advocacy & Research Centre at Macquarie University, focusing on the use of social media in public diplomacy.